Original Source: Massachusetts Real Estate Blog

pricing-a-home Massachusetts home

When I 1st got into the Real Estate business twenty four years ago we used to carry around the big bulky MLS books. Back in those days this was how we knew what properties were on the market in Massachusetts. The internet was in it’s infancy and jumping online to look at properties was not an option for a consumer wanting to purchase a home.

For as long as I can remember Realtors have been pricing homes so that the list price ended with 900. As an example, instead of the home being priced at $350,000 it would be $349,900. The majority of the Massachusetts homes on the market are priced this way.  In fact, you see this type of pricing strategy for a lot of different products whether is be for a car, gas, or something on late night television.

The reason for this is psychologically the price looks lower in our minds when it is just under a certain price point. Expert marketers know this is the case when trying to sell product.

To see the full article visit home pricing ending in 900.

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